meet abbie and her friends
Worldpay needed a simple, yet engaging way to present their extensive digital payment trends research data. Personas were created and characters developed to represent 7 global regions. With the help of Viktor, Becca, Chen, Abbie, Rahul, Jasmine and Mariana the data is split by industry, sector and region.
head, heart, wallet and device
What frustrates Abbie? What devices does she love to use? How does she pay for digital products? How does she subscribe to online contet? These questions are answered through simple animated infographics.