anthony noyce – creative director & designer anthony noyce – creative director & designer anthony noyce – creative director & designer anthony noyce – creative director & designer anthony noyce – creative director & designer

meet abbie, a
digital consumer

Worldpay explores the global payment
trends across digital content and video
games with the help of 7 personas

Worldpay character illustration

meet abbie and her friends

Worldpay needed a simple, yet engaging way to present their extensive digital payment trends research data. Personas were created and characters developed to represent 7 global regions. With the help of Viktor, Becca, Chen, Abbie, Rahul, Jasmine and Mariana the data is split by industry, sector and region.

Responsive user experience

head, heart, wallet and device

What frustrates Abbie? What devices does she love to use? How does she pay for digital products? How does she subscribe to online contet? These questions are answered through simple animated infographics.

animated infographic
UX / user experience
digital payment frustrations
digital payment device preferences
digital payment methods
free personalised white paper download

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