Symantec needed a lead generation campaign that engaged users and captured personal information along the way. The new year was the perfect opportunity  to ask ‘how fit is your website?’ – a simple, flat design, responsive email promotes an interactive questionnaire about website security.

Simplicity was key to successful engagement, an easy, one touch interaction skips users to the next question. A consistent and seamless user expereience was optimised for desktop and mobile environments.

In return for taking part, a free personalised pdf is generated based on the answers given and makes a recommendation from Symantec’s range products.